Arsenal’s quest to close the commercial revenue gap on our ‘Big Six’ rivals has seen the club add two new partners in the space of a week, with a third likely to be confirmed in the coming days.
On Monday, the club announced Unilever’s Dirt Is Good laundry brand (known as Persil in the UK) had become an official partner of the men’s and women’s team with the aim of spotlighting the top performance of their laundry products and their ability to deliver superior cleaning even in quick and cold washes.
It’s a bit of a throwback to a partnership with Ariel in 1987…
Of course, you can’t just flog products these days, there’s got to be a cockle-warming mission underpinning such a relationship, which in this case is about helping “younger generations see the value of playing sport, getting stuck in, and getting dirty”.
This morning, Arsenal have also unveiled Google Pixel as the club’s Official Mobile Phone Partner.
The press release explains: “Supporters will be able to access exclusive content, as well as deeper, tech-driven experiences, using Google’s AI-powered camera features on the device. This will amplify supporters’ experience across Emirates Stadium and Meadow Park, as well as for people watching at home across the world.”
At the moment, that’s likely to be undermined in N5/N7 by an inability to get mobile reception but perhaps this relationship will spur the club to get on that. It’s long been in the pipeline.
There’s also a promise to “bring supporters closer to the women’s games by delivering more, high-quality content, helping to inspire more girls and women to get involved in the sport”. Which is nice.
We’ve no idea how much cash these partnerships will earn the club but every little helps. They come quick on the heels of extensions with kit supplier Adidas (to 2030) and shirt & stadium sponsor Emirates Airline (to 2028).